Packaging design for Absolut Vodka limited edition 2014.
Role: Art Direction and Graphic Design, Satuma Family Business.

"I love the bottle, I want to do something..."

Andy Warhol produced over 50 artworks of the Absolut bottle in the 80s, one of them became the famous Absolut Warhol ad. The bottle became art, the art became an ad, 30 years later the circle is complete; the ad became a bottle.

To tell the story, we worked together with the Andy Warhol Foundation to create a bottle like Andy would have. The screen print that was once a print ad is the foundation of the design. To get the full typography and the right expression for every word, we had to look in the Warhol archives. Every detail, except the information on the rear label are from Andy’s hands; we have merely put it together.

Orginal ad by Andy Warhol.
©1985 The Andy Warhol Foundation For The Visual Arts.

Photo: Frederik Lieberath

Absolut Vodka Andy Warhol Edition was an instant success. It sold out in many outlets after less than one month. Approximately four million bottles were made and sold in more than 100 countries.

Photo: Frederik Lieberath

Shipping box

Front

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