Hello there!
I'm an experienced multidisciplinary Art Director and Designer with over 15 years of industry experience, backed by a BA in Advertising and Graphic Design from Beckmans College of Design.
My passion lies in design, brand development, and concept creation. Skilled at taking projects from start to finish and motivated by a curiosity and to craft smart design that deliver value and make a meaningful impact.
Hello there!
I'm an experienced multidisciplinary Art Director and Designer with over 15 years of industry experience, backed by a BA in Advertising and Graphic Design from Beckmans College of Design.
My passion lies in design, brand development, and concept creation. Adept at taking projects from start to finish and motivated by a curiosity for the world and desire to develop impactful designs that truly connect.
Contact
Experience
Education
BA in Visual Communications
Graphic design night class.
Comfortable in
Some experience with: Blender, Arduino, Meta Ads Manager
Awards
My work history
2005–2009
I began my career as a Studio Assistant at King, an awarded creative advertising agency. Working alongside some of Sweden's most talented creatives, I gained valuable experience and knowledge. Upon leaving King, I transitioned into the role of a junior Art Director, where I focused on idea conceptualization and design.
2009–2012
With a growing appetite for learning and experimenting more I enrolled at the Visual Communications program at Beckmans College of Design. I enjoyed my time there experimenting and working in all types of media, competing in advertising competitions and collaborating with the those in the fashion program.
2012–2016
After graduating from Beckmans College of Design, I ventured into freelance work. One of my earliest clients was Family Business, a creative advertising agency. Over time, they became not just a client but also my employer. During my tenure at Family Business, I had the privilege of working closely with Absolut Vodka, where I focused on creating limited-edition bottle designs and developing global campaign concepts.
2016–2019
Ready for new experiences I started to freelance again as an AD and designer. I worked with supporting agencies and companies with all types of visual work. With a wide array of clients and projects.
I made package design, 3d designs, websites, branding and logo designs, concept developments, animations, film and editing, photo retouching, flyers, posters and all types of sale material, design of business memorandums and pitch decks etc.
Throughout my freelance journey, I've had the opportunity to work with esteemed agencies such as SFB, Frankenstein, Le Bureau, PJADAD, Acne Agency, River alongside prominent brands including Absolut Vodka, Malibu, Mazda, Lazy Layer, Pepins, Le Cord, Oskar Linnros, ZoundIndustries, Acne Studios.
2019–2020
After freelancing for a period, I joined forces with an entrepreneur to develop fresh business concepts and models under the banner of Supermarket Agency.
...but just as we were gaining momentum, the pandemic struck, putting many of our projects on hold.
2020–2021
Intrigued by the fusion of fashion and tech, I joined Popswap, a startup focused on connecting fashion enthusiasts through a clothing swapping app. In my role, I led all visual aspects of the brand and contributed to strategic decisions. Responsibilities included product design, investor pitch deck creation, business and marketing strategy development, and producing campaign materials for various channels.
2022–
After an educational and intense period building and collaborating with startups, I made the transition to brand agency tätatät as an Art Director and Designer.
In this role, I've had the opportunity to work across a wide range of industries and projects, including branding, strategy, web design, packaging, content creation, and retail design.