Projects
About

Fjäderholmarnas Bryggeri

While at tätatät, I had the privilege of contributing to the branding of Fjäderholmarnas Bryggeri, a craft brewery in Stockholm.

My role involved developing the brand's visual language, naming the beers, and creating strong branding assets to enhance their market voice and share of market.

We worked closely with illustrator Edwin Ivemark to bring the playful universe of Fjäderholmarna to life.

there are many white birds flying in the sky together
fjäderholmarnas bryggeri beer can
fjäderholmarnas bryggeri beer can
fjäderholmarnas bryggeri beer can
fjäderholmarnas bryggeri beer can
fjäderholmarnas bryggeri beer can
a close up of a green and white color palette with a white border

An overview of the colors used on color blocks on the beer cans. A fun aspect of the project was discovering fresh and dynamic color pairings.

color map
graphic pattern showing the word new
a cute illustration of a bird holding a flower
fjäderholmarnas bryggeri beer can

I also played a role in naming the beers, ensuring that each name resonated with the brand's tone, complemented the imagery, and conveyed the unique style of each brew.

a close up of a sign with a beer in it
image of a cartoon character holding a beer and a burger
tote bad with a cute design of a bird holding a flower
design of different coasters