Popswap
Popswap is an app designed for fashion enthusiasts seeking to connect and swap clothes.
In my role, I took oversaw all visual elements and was actively involved in shaping the brand’s strategic direction. My responsibilities spanned product design, developing business and marketing strategies, creating investor pitch decks, and producing materials for campaigns, events, social media, press kits, and more.
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Conceptualizing Fashion Goals Academy involved creating a series of digital lectures and exercises designed for Swedish high school students. The aim was to inspire young individuals to make more informed and sustainable fashion decisions.
